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William Payton’s Blog

Uh…Marketing Good…Not Marketing Bad, So Easy Even A Caveman Could Do It! Posted By : From The Minds Of Wharton

Not CONSISTENTLY marketing to your prospective and existing customers is bad. Why? It has to do with what we call The Buying Spectrum. Think of a grove of orange trees. Once the oranges are in season they begin to ripen. Now its time to pick the ripe ones. Yet do you think that all of the oranges on all of the trees ripen all at the same time? Of course not…

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