William Payton’s Blog

So what exactly is this cultural edge? How did such a thing develop in the country? How exactly does it help the contact center and offshore outsourcing industry in general?
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Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate […]

Recently, I received an email from a subscriber who asked: How do you make the buyer trust you? Isnt that a great question?
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When a specifically targetted customer recieves a proposition, they are much more likely to respond positively; hence email marketing adds a new dimension to the modern-day marketing world…
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Remember, as a child lying in bed and listening to stories. Remember how engaged you were.Remember how you never got bored of them and always wanted to learn more. Well, there’s a good reason why… and here’s how what you learnt as a young child could help you attract, and keep more customers…
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If you want a top rank in google, and you google for SEO companies, hundreds of sites come up, many promising that they can get you in the top 10 search results. So now where do you start? Who should you trust and who should you avoid. This had been a dilemma I faced. Would […]

Over the last few weeks, every morning from 6am -7am, Ive been rewriting some of the worlds best letters, in my own handwriting. Now, thats nothing new. Its a system Ive been practicing for some time to sharpen my saw as a professional copywriter.
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Effectively building a brand identity has to do with much more than simply having some stationary embossed with a company logo. Your perspective clients need more than that - a lot more! They need to know that they can trust you and your organization implicitly. They want you to provide them with […]

Now you are probably thinking, what?! Not me. Well, think again. Do you have a bumper sticker on your car, advertising that your child is a good student at..School? What about some of those discount grocery store cards on your key ring? Do you have a refillable mug from a local coffee house […]

I received a question from one of my subscribers the other week who asked: Do I keep advertising even when I am flat out and already have too much work on? I am a painter.
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